We produce multimedia content that showcases your opinions and
expertise. To get the best results, we use a structured editorial
process that recreates the dynamics of the newsroom. The process, set
out below, can be tailored to your needs. We can lead the process from
start to finish, or we can focus on key stages and leave the rest to
you.
Assessment
- Discuss client’s objectives
- Note strengths and weaknesses of current content offering
- Determine level of editorial support and mentoring*
- Agree editorial strategy to achieve objectives
Selection
Identify sectoral and mainstream topics for content production
Ideation
- Turn topics into content ideas
- Agree form and frequency of output and editorial training
- Set up content calendar, identifying sectoral and mainstream news pegs
Production
Finalise a production schedule, specifying OpEd’s role in each output,
from researching, writing, scripting and editing to broadcasting or
publication
Dissemination
Advise on distribution and promotion of content
Review
Regular meetings to evaluate progress, impact, brainstorm and plan fresh output
* We believe that you can improve your content skills simply by
working with us. However, we also provide a form of editorial
mentoring that will help you develop critical skills such as
writing, presenting and broadcasting. The mentoring can take the form
of workshops, as well as guidance and feedback during the production
process.
OpEd Consulting 