We work with you to advance the conversation within your sector and beyond, helping you shape the debate on the issues that matter. The goal is simple: to convert your organisation’s intellectual capital into content that resonates with your audience and enhances your reputation.
Our approach is based on a structured editorial process, encompassing a review of your objectives and capacities, followed by brainstorming ideas, through to the production and promotion of outputs. We bring journalistic rigour and flair to your expertise, generating insightful, agenda-setting commentary, analysis and brand stories.
In other words, we turn your opinions on the key issues in your sector into authoritative thought leadership for publication on your organisation’s website, and in the mainstream and sectoral press.
We can either lead the editorial process, generating content on your behalf, or work with you to improve your output. We can also help you pitch to publications, raise social media interest, and maximise your impact on platforms such as LinkedIn and Medium. Production takes a number of forms, including:
- the classic op-ed column
- topical blog posts
- podcasts and video discussions
- white papers
- brand films and long-form, branded-content features
In a crowded content market, we show you how to think and write like the best journalists, ensuring that your views carry weight. We believe that a well-argued opinion, staking out a clear position on an important topic, can also be the best argument for your business.
OpEd Consulting 